37 – What do we say when a crisis hits the business?

All businesses can experience major and minor crises, which can, among other things, affect the reputation of the business. How the business communicates with the outside world in such situations can have a major impact on the future of the business. In this episode, communications advisor Steinar Flaa from Firsthouse gives good advice on how businesses can communicate in crisis situations. Steinar tells, among other things, what the general manager and the board should do in a crisis situation, what information should be conveyed to the media, what works well, and what absolutely should be avoided in a crisis.